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Sorelle Furniture moves to new High Point showroom
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Sorelle Furniture moves to new High Point showroom

  • Categories:News Release
  • Author:Thomas Russell
  • Origin:www.furnituretoday.com
  • Time of issue:2021-06-19 22:32
  • Views:0

(Summary description)The company previously showed in about 1,900 square feet of space at 120 S. Main St. downtown.

Sorelle Furniture moves to new High Point showroom

(Summary description)The company previously showed in about 1,900 square feet of space at 120 S. Main St. downtown.

  • Categories:News Release
  • Author:Thomas Russell
  • Origin:www.furnituretoday.com
  • Time of issue:2021-06-19 22:32
  • Views:0
Information

 

HIGH POINT – Baby and nursery furniture specialist Sorelle Furniture is moving to a new showroom for the upcoming Premarket and June High Point Market.

 

The company previously showed in about 1,900 square feet of space at 120 S. Main St. downtown. It will now occupy about 2,200 square feet in space 137 in Centers of High Point – Hamilton.

 

George Ivaldi, company president, said he is pleased to be making the move as it positions the company in a good space in a building that has many other well-known tenants that include Albany Industries, Standard Furniture, Hillsdale Furniture, Niroflex Leather and Daniel’s Amish to name several.

 

There are also some other youth furniture resources in the same building such as Maxwood Furniture, Delta, and Bolton Furniture, to name a few, creating opportunities for buyers to shop the baby/youth category in one building.

 

“There are some big players here,” he said of the building. “We are excited.”

 

The company’s mix will include brand new product including farmhouse-inspired and two-tone looks as well as new gray finishes that continue to be popular in the marketplace. It also is offering a new farmhouse-inspired “room in a box” group.

 

A room in a box set includes a crib, dresser and a dressing table and hamper and retails from $399 to $499. Standalone cribs retail from $199 to $499, and  dressers are $299 to $699, offering a good better best assortment.

 

Ivaldi said that about 65%-70% of the current line is RTA, meaning it can be shipped flat-pack and drop-shipped. Of the brand new product, he estimated that 80% of the new product being shown at market is all RTA and UPSable.

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