Since the outbreak of the Covid-19, the national economy has been greatly affected, the furniture industry is facing serious challenges, many major exhibitions have also been postponed.
Although the 43rd and 44th International Famous Furniture Fair (Dongguan) has been reschedules on 9-13 June, exhibition services never stop being provided and getting better. The organizing committee have arranged staff to work from home since February. In the second week of March, all staff return to work at office and jointly launched an anti-epidemic action in the furniture industry with all exhibitors.
What did we do online during the outbreak?
Carrying out the first and second season "Fighting Against the Novel Coronavirus Pneumonia, Home Furnishing People are in Action" nonprofit community activity
In February and March, the organizing committee organized two season nonprofit community activity of the online "Fighting Against the Novel Coronavirus Pneumonia, Home Furnishing People are in Action". It is an official platform for exhibitors online learning, communicating, negotiating, and doing business. It also builds a bridge for exhibitors to communicate effectively with the organizers and furniture companies, and keeps the business operation and promotion during the epidemic.
Holding 2020 1st International Famous Furniture Online Summit Forum
On March 16-20, the organizing committee held the second season "Home Furnishing people are in Action" online nonprofit event and upgraded it to "Energizing 2020 • The First International Famous Furniture Online Summit Forum". Course teaching, community interaction and other forms promote the exchange of learning and mutual assistance among furniture people.
Launched investment promotion activities and established an business docking platform online
Every day from 15: 30-17: 00 on March 16-20, the organizing committee offers free quotas for companies to participate in the "Online Investment" activity, and arrange for several brand companies to publish corporate information in various Wechat official communities simultaneously to promote business. After the event information was released, the organizing committee quickly receives more than 100 exhibitors' registration.
Researching on the Baidu Millions Internet Traffic Supporting Enterprises Return to Work Program
Under the invitation of Baidu's Dongguan Branch, in order to further promote Dongguan local home furnishings enterprises to seek new online business channels, the organizing committee has issued online research questionnaires to enterprises about the basic situation, product types and audiences, online marketing channels, etc. carried out a detailed investigation to find out the actual needs of enterprises, to push enterprises back to work and production.
What Can We Do after Back to Normal Work?
Preparing Season 3 "Home Furnishings people are in action" Nonprofit Activities
In season 1 and season 2, the "Home Furnishings People are in Action" online activities were launched and received unanimous praise from the majority of exhibitors. Through this platform, it has promoted the exchange and mutual assistance of exhibitors, furniture companies, designers, etc., and also made many exhibitors seek out the development direction of enterprises in the "post-epidemic era". Many exhibitors have called on the organizing committee to continue to organize this event and build it into a series of supporting activities with unique furniture characteristics.
Seeking out new marketing channel to assist exhibitors in overcome current dilemma
Affected by the epidemic, the offline marketing of exhibitors will be blocked to a certain extent, and 3F will actively promote online and offline combination to empower the development of furniture industry. 3F will further introduce logistics warehousing, home furnishing platform / supply chain and other companies in the exhibition to guide enterprises to improve the online and offline linkage of new retail capabilities and assist exhibitors to overcome the difficulties of offline marketing.
From June 9-13, 2020, International Famous Furniture Fair looks forward to meet you at the Guangdong Modern International Exhibition Center in Houjie, Dongguan.
Let us work together to fight against the Covid-19 and start the defense battle of the furniture industry!